The New Brand Called CHE
February 4, 2012
This is one new brand that sells like never before- the young and old alike endorsing it with an enthusiasm that is almost endearing. There are CHE T-shirts, mouse pads, watches, sneakers, even condoms. A super model evenwalked the ramp in a CHE bikini. And in another continent, in far away Australia there sells an ice cream aptly called Cherry Guevara-and the tag line says of revolutionary cherries crushed between layers of chocolate- if this is not revolution, what is? Also a quiet revolution, a happy revolution with no bloodshed whatsoever, just spreading sweet smiles thinking of a man for whom revolution was a middle name.